Analysis of Household Consumers’ Preferences for Packaged Milk
نویسندگان
چکیده
Increasing national milk consumption is a big opportunity for producers. In meeting market demands, producers must consider consumers’ preferences. This research studied household characteristics, decision making processes, and preferences packaged attributes in Jaten District. The study was conducted December 2019 - January 2020 District, Karanganyar. method used survey with 100 respondents from consumers. Data collection carried out by interview, observation literature study. data were implemented descriptive analysis conjoint analysis. results showed that District had the following characteristics: women (80%), ages 31-40 (36%), family size of 6 people (25%), high school education income IDR 2,000. 000-2,5000 .000 / month (58%), purchasing costs 10,000-25,000 (56%) 3-4 packages (50%). Decision on purchase consists identifying needs, seeking information, evaluating alternatives, decisions, post-purchase challenges. Household products are those mocca flavor, prices less than 5,000 per package, well-known brand, box packaging, have clear expiration information. Prioritized date, price, taste, packaging. this can be as reference to maximize based existing attributes.
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ژورنال
عنوان ژورنال: Soca : Jurnal Sosial Ekonomi Pertanian
سال: 2021
ISSN: ['2615-6628', '1411-7177']
DOI: https://doi.org/10.24843/soca.2021.v15.i01.p14